Kobe Bryant's eldest daughter Natalia Bryant and Knicks star Jalen Brunson appear in Nike's new ad for the Kobe 3 Protro ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open ...

A key feature of the new Nike Kobe 3 Protro is diamond shapes on the upper and outsole in honor of Natalia, whose middle name ...

Nike’s newest ad campaign quickly became a hit, thanks to a powerful pairing of Jalen Brunson and Natalia Bryant.

Browns quarterback Shedeur Sanders made an impressive NFL debut on Friday night. Sure, it was a preseason game. He ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

Nike has run a number of commerce-enabled advertising campaigns in the past to drive sales of its products. “For Nike this is a branding campaign so impressions are everything,” said Alex ...

NFL players, including the Arizona Cardinals, wear Nike jerseys. It's too early to know if the ad campaign will have a negative or positive impact on Nike sales.

Nike's newest culture icon is Colin Kaepernick, the controversial quarterback behind the "take a knee" protests in the NFL. The Kaepernick ads are yet another chapter in Madison Avenue's conquest ...

Nike’s return to advertising’s biggest stage sets the groundwork for the brand’s goal of returning to the intersection of culture and sports, CEO Elliott Hill recently told analysts.

The oldest daughter of Kobe and Vanessa Bryant is in a new ad previewing the release of the Kobe 3 Protro sneakers.