Top Amazon reseller Pattern opens at $13.50 in Nasdaq debut after IPO raised $300 million

The Utah-based company ranks No. 2 among the top U.S. sellers on Amazon's third-party marketplace.

Tracee Ellis Ross Built Pattern Beauty for an Overlooked Community. Its Latest Expansion Proves Her Right

PATTERN Beauty built its brand by listening to its community, celebrating textured hair and turning consumer needs into trustworthy products.

Pattern: One Of A Kind Company With Outstanding Growth, Ready For Marketplace Shifts

Pattern's AI-driven social commerce growth, 46.7% revenue rise, and 129% NRR, plus an attractive 16.5x EV/EBITDA, make it a ...
Harper's Bazaar

Pattern by Tracee Ellis Ross Is Bringing Your Favorite Girlfriends Back Together

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...
Glamour

We Tried Pattern Beauty’s Styling Products for a Full Month

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...