Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

As solutions to managing cybersecurity threats increase, surprisingly few metrics are available on how well these methods work to secure organizational assets. The National Institute of Standards and ...

Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets, and marketers strive to demonstrate the effectiveness of ...