The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in ...

Growth Channel and Speedeon announced a new partnership enabling advertisers to activate Speedeon audiences directly within Growth Channel, simplifying the planning, launching, and optimization of ...

Val Morgan has appointed Sabarish Chirakkal as group director – programmatic.The announcement:Val Morgan today announces ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...

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