Psychological research methods encompass a spectrum of approaches for designing studies, gathering data and drawing valid inferences about behaviour and mental processes. Traditional tools such as ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Statistical methods in psychological science form the backbone of empirical inference, enabling the translation of behavioural observations into rigorous conclusions. Traditional approaches such as ...

There is a distinction that one learns about on the first day of a course in psychological research methods. It is the difference between internal and external validity. Internal validity is ...

A1 section offered in the fall semester is the MA Proseminar. A number of department faculty present their current research. Other PS 704 sections offered in the fall and all sections offered in the ...

Psychological Research M.S. students regularly participate in supervisory and experiential coursework beginning in their first semester and continue each semester after that. These students involve ...