Radio advertising and billboards are two common options used to deliver a company's advertising campaign. In preparing a media strategy, advertisers or agencies often decide to concentrate on one or ...

WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...

Radio has long been a favorite advertising medium for small business owners, due in part to its ability to reach a local market and broad demographic relatively cheaply. According to the Arbitron ...

With the rise of local casinos into mega-resorts offering dining, spas, and concerts outside the realm of gaming, Katz Radio Group’s latest case study reveals casinos that leverage radio advertising ...

Local ad revenue in the United States is picking up and radio is participating in the trend, according to new data from BIA Advisory Services. The research company said it has revised its 2021 ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

QSRs continue to lead Canadian radio advertising, with McDonald’s topping activity across major markets, according to AdEase.