Microsoft Advertising is getting more serious about retail media. Microsoft has had a retail advertising business since 2019 when it bought PromoteIQ, a retail data-sharing company for serving ads and ...

Walmart announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify ...

Hai Mag is the cofounder and CEO of Eva, Profit Maximization Software and Agency Services for Amazon and all Marketplaces. In my previous articles, I explored strategies for maximizing profits on ...

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with its in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San ...

Asda is to become the first UK retailer to introduce Amazon Retail Ad Service to its online stores as part of a "first-of-its ...

Retail media has claimed the crown as digital’s fastest-growing channel, acting as a magnet for ad dollars from brands facing signal loss and gravitating toward performance marketing. The narrative ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

A change is afoot. Retail media, once the domain of Amazon AMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP's GroupM said that retail media already ...

There may be no bigger scramble in business right now than the race to dominate retail media. What was a relatively new concept just a few years ago has now been brought to the forefront of the ...

Advertisers are increasingly spending more on retail media networks — the platforms run by companies such as Amazon and Walmart, which show ads in stores, on apps and websites. Global retail media ad ...

In a note published on April 4, Morgan Stanley analysts laid out how retailers like Amazon, Walmart, and Target will give the ad industry a significant bump over the next couple of years. The analysts ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...