Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

SMS marketing has had a bit of a resurgence of late, and for good reason: it works. And far better than some other trendy ...

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

An experienced digital marketer who has owned and run agencies for almost 15 years, Adam is the head of cross-channel marketing automation specialist Force24. Combining his love for cutting-edge tech ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

When Ashley Vasquez started TBD Coffee Co. alongside her boyfriend, Zachary Dripps, in 2020, they spent much of the time selling their fresh-roasted coffee at local markets, enjoying the direct ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...