Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...

The answer is simple and expected: e.l.f.’s website and Amazon. The Glitz is e.l.f.ing Glitzing 24-Day Advent Calendar is ...

A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...