When it comes to College Sports we love an unhinged mascot. And throughout the NCAA there is no shortage of bizarre and weird ...

Sports mascots do more than just wave from the sidelines. They sell the joy of the game, calm nervous crowds, and turn timeouts into memories that outlive final scores. Some became viral stars, others ...

Lions, tigers and bears aren’t just among the world’s most iconic wildlife. They’re also among the most popular mascots in ...

Live mascots are one of college football's most unique traditions. Texas fans are lucking to have one so iconic. We rank all 10 mascots in the SEC.

Wai’anae features one of the nation’s most striking high school logos: a mysterious, muscular warrior wielding a spear while ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

American Indian mascots are a popular choice for sports teams. Controversy has raged, however, about whether such mascots encourage stereotypes about native Americans. New research suggests that there ...

How do you entertain football fans when there are no players on the field? Exactly, you just let a few club mascots run across the field. You can see what that looks like here. This fun event took ...

“Parading a deformed dog around at basketball games fuels demand for greedy breeders to keep churning out unhealthy animals," says PETA's Tracy Reiman.

The phrase made famous by Muhammad Ali has inspired the first mascots for Louisville City FC and Racing Louisville FC.