Tim Cook Quit A Safe IBM Job For A Struggling Apple After Asking Himself One Question— 'I Was Warned...'

In a letter to young creators, Apple Inc.’s CEO, Tim Cook, disclosed the crucial question that steered his choice to join the ...

When Steve Jobs stepped down from Apple, he advised Tim Cook to never ask himself this one question

Cook said that Apple’s contentious meetings date back to “the creation of the company.” ...

Tim Cook remembers the 'moment' when Steve Jobs offered him Apple CEO's job, and the advice he gave: Never

Apple CEO Tim Cook revealed Steve Jobs' dying wish for him to lead the company, advising him to "just do the right thing" rather than emulate Jobs. Cook also highlighted Apple's enduring culture of ...

Apple turns 50: Tim Cook on values, Steve Jobs and the future

For Apple's 50th anniversary, CEO Tim Cook talks about Steve Jobs' legacy, social values in turbulent times, and long-term planning.