Taco Bell has introduced a new value menu, where every item costs under $3. The Luxe Value Menu features 10 items designed to be mixed and matched, enabling customers to create a complete meal rather ...

In late 2022, then-Taco Bell CEO Mark King said chicken presented a “big opportunity” for the brand. “Right now, a large percentage of our business is beef, and the Gen Z consumer wants chicken,” he ...

The chain debuted the lineup at its Live Más LIVE event, teasing new takes on crispy chicken, unexpected desserts, and bold drink mashups set to roll out all year long — and that’s just the start.