Roblox's new "Build" feature lets users generate basic games using a single text prompt.

Gaming has become one of the biggest testing grounds for generative AI ethics. As the games industry has been riddled with layoffs and studio closures in recent years, another shadow emerged in 2025: ...

AI tools now touch more than half of game studios' workflows, a shift on display at this summer's ChinaJoy expo and backed by ...

The idea is simple: type what you want, and the AI builds a starting point. Tell Build something like “let’s make a cozy adventure game set in a dense forest,” and it generates an initial version of ...

Got a game idea but no idea about how to code it? Roblox just made that far easier. The company is now rolling out Build, a new AI game creation tool for iPhone and iPad. Simply type a prompt in plain ...

Tencent Games Central Tech made its gamescom debut as a unified brand by showcasing a portfolio of AI and technology tools ...

Three industry veterans from Epic, Guerrilla, and Boss Key are building Immens, an AI-native game engine designed to cut ...

7% of games on Steam now disclose that they use generative AI in some form, according to a study. That comes from Totally Human Media (via VGC), which puts the number at 7,818 games out of a total of ...