TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community. Ever since its launch, TikTok has been a dominant marketing ...

TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid actors and creators. TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. Back in May 2025, TikTok was on its second deadline extension after ...

In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content ...

Vendasta MatchCraft Now Delivers Unified TikTok Campaign Management and Hands-On Expertise, Expanding Its Enterprise-Grade Advertising Platform for Agencies and Media Companies Serving Local ...

Companies that are supposedly pro-transparency can’t even be honest with each other, let alone the rest of us. Companies that are supposedly pro-transparency can’t even be honest with each other, ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...