OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Forbes contributors publish independent expert analyses and insights. Alison Escalante M.D. covers neurodiversity, pediatrics and parenting. Five years after the first reports of teenagers dying from ...

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online. But when it started investing in paid media earlier this ...

On TikTok Shop, trends ranging from K-beauty to #hairtok are most prominently driving beauty sales, data from Charm.io shows. Videos tagged with #skincare drove roughly $142 million in sales on the ...