Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market. Consumers 18 years of ...

Adults are flocking to toy stores and buying more items off the shelves for themselves than anyone else based on a new report. Circana, a market research company, released a report revealing adults ...

Adults are the world’s fastest-growing group of toy buyers. In the US alone, they’re spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny ...

PHOENIX - Kids, move aside. It’s the adults' turn to play. Data from Circana shows that adults 18 and up have surpassed kids, ages 3-5, to become the biggest customer demographic for the toy industry.

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

The classic Fisher-Price Chatter Phone now comes Bluetooth-enabled for adults The classic Fisher-Price Chatter Phone now comes Bluetooth-enabled for adultsShawn Michael Jones for TIME Correspondent ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Jun 25, 2024, 05:53pm EDT Adults spent $1.5 billion on toys in the ...