For many years I have advocated for more sophisticated types of analytics. My goal has typically been to encourage companies to move from descriptive analytics (also known as reporting or business ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

Human resources teams increasingly are using HR data to understand the past and predict the future. Different types of HR analytics can provide HR staff with different types of insights. The increase ...

The majority of raw data, particularly big data, doesn't offer a lot of value in its unprocessed state. Of course, by applying the right set of tools, we can pull powerful insights from this stockpile ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

With data analytics needs influencing every major industry—including health care, tech, finance, communication, entertainment, energy, transportation, government, and manufacturing, to name some—there ...