Adolescence is a period when some teenagers begin experimenting with risky or rule-breaking behaviors such as skipping school, drinking, lying, or staying out past their curfew. When parents find out, ...

Core values serve as guiding principles that shape our attitudes, actions, and decisions. According to psychological research, values are fundamental beliefs that guide our choices and behaviors. They ...

People change for many reasons, all of which are linked to their values. For example, youth who value pleasure might change because the negative consequences of their behavior interfere with their fun ...

URBANA, Ill. - Given the alarming pace of climate change, it is increasingly important to understand what factors motivate people to take action - or not - on environmental issues. A recent study in ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.