Anthimeria is the process of changing the grammatical form of a word, typically to a noun or a verb. The good old days of brand marketing focused on the anthimeria of nouns. It was the height of ...

Winning Gold at The Drum Awards for Agency Business in the Entrepreneur category is Verb. Here's how, in its own words, it went from nothing to industry-leading in six years. Winning Gold at The Drum ...

On Tuesday, Merriam-Webster brought Instagram into a elite group of companies including the likes of Google and Xerox: those that have impacted the culture to the point where they become verbs.

Innovation is one of those words that can go soft with overuse, like “excellence” or “impact.” Say it often enough, and it ...