Americans are embracing a trend of following their favorite restaurant brands on social media sites in a BIG way. With the widespread adoption of sites like Facebook, Twitter and now Instagram and ...

Visual analytics and user interaction collectively represent an interdisciplinary field that integrates advanced data visualisation techniques with interactive computational tools. This integration ...

Piqora, a marketing platform and analytics provider for “visual” social networks like Instagram, Pinterest and Tumblr, has raised $7.7 million in Series A funding, the company is announcing today. The ...

Real life biomedical data is usually noisy, which makes it difficult to analyze. Recent adoption of visual analytics to the analysis of such data is allowing easier recognition of multivariate ...

As Eric Ries pointed out in a TechCrunch post last year, although many may be familiar with “A/B testing” as a direct marketing technique (what it was initially developed for), it can be an even more ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Ramya Krishnamoorthy shares a detailed case ...

SAN FRANCISCO--Up until now, Google Analytics hasn't offered too much information on the way visitors move around a given site. Susan Wojcicki, senior vice president of advertising at Google, took the ...

Self-proclaimed social media gurus have a new tool to their arsenal. (And so does the person a little too busy to keep up with analytics for his or her Twilight fanfiction site.) Visual.ly, the ...