In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was “grateful” for the fan response.

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,