Dinosaurs ruled the box office once again this weekend as "Jurassic World Rebirth" hauled in a strong $147.3 domestically over the five-day Fourth of July period to kick off what industry insiders hope will be an impressive month at movie theaters.

: This dinosaur franchise is far from becoming extinct as Universal/Amblin’s Jurassic World Rebirth is now looking at a $312.5M opening, heads and tails higher than what we were seeing in our early week projection of $260M.

The new era of the franchise gets off to a so-so start.