How Unilever kept its brands fresh on consumers’ minds during World Cup. With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.

In the race to look premium, brands increasingly look and sound the same. That's as much a communications problem as a branding one.

Ai+ is positioning itself as a ‘Made in India’ smartphone brand built around accessibility, transparency and strengthening India's digital ecosystem.

Going viral isn’t enough. The real test is whether your brand can convert that attention into lasting value before the algorithm shifts.

Vector X has unveiled a football-led campaign during the FIFA World Cup 2026, celebrating the diverse ways the sport is played and experienced across India. Gracenote and PubMatic have integrated ...

As per Public Relations Consultants Association of India (PRCAI)'s SPRINT 2026 report, it accounted for 12.6% of the Asia-Pacific PR market.

With Hausla 2.0 campaign, Kotak Mahindra Bank talks the courage and conviction needed to pursue the dreams they already have.

Loyalty programmes still matter, but the reasons customers stay loyal are changing.

For the WPP CEO, AI is not simply changing agency workflows. It is forcing agencies to redefine the commercial contract itself—from selling hours to sharing responsibility for business growth.

MMA Asia Pacific’s CEO explains why AI maturity will not be judged by how many models a company deploys; but by how seamlessly intelligence flows through the business.

To compete for ad dollars, the open web must match the ease of buying offered by Google and Meta while capitalising on its strengths in trust and publisher relationships, Taboola CEO Adam Singolda ...

As jury president, Acharya explains the rigorous Cannes jury room process and how the panel cut through the AI hype to crown strong ideas that drove real change.