Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving European markets in 2025.

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Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology. And branded ...

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Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...