But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Google launched new AI features for Performance Max campaigns. These tools help generate more text and image assets. Ad Strength will better evaluate asset variety and quality. Google rolls out AI ...

These features are rolling out to subset of website owners in the UK and will expand it to more in the future.

LONDON, April 14, 2025 /PRNewswire/ -- Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid ...

Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential. Performance Max ads have been touted as an efficient way to ...

Google just changed ad targeting. On Thursday the company launched in beta “search themes” to give marketers a way to reach consumer audiences with specific interests. The feature is driven through ...

Google launched a new "Search Themes" feature for Performance Max campaigns. Search Themes allows advertisers to provide topics and categories to help guide Google's AI system. The goal is to help ...

Google in the coming weeks will launch several features that help marketers to acquire new customers. The features in Google's automated Performance Max platform support advertisers that are looking ...

Negative keywords: Google is adding the‬‭ ability‬‭ to‬‭ apply‬ campaign-level‬‭ negative‬‭ keyword‬‭ lists‬‭ to‬‭ your‬‭ Performance‬‭ Max‬‭ campaigns.‬‭ Google said, "this‬‭ makes‬‭ managing ...