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Nike CEO Mike Parker says the sportswear company is winding down its wearable hardware efforts to focus on software after CNET reported last week it had dismantled its FuelBand team. A deal with ...
As we reported on last week, Nike has decided that it's had enough of producing its own wearables, resulting in a seriously short one-year lifespan for FuelBand. With the move, about 55 people ...
It’s also possible that Nike will broaden it’s ongoing partnership with Apple in order to offer a software solution for future Apple products, potentially the long-rumored Apple iWatch.
Stefan Olander, Nike’s VP of Digital, discusses what the company's planning after the FuelBand and hints at grander ambitions to quantify fitness and the body even more completely.
Tech companies are lining up to nab Nike engineers after the sportswear maker decided to dismantle its wearable-hardware team. Apple is reportedly on the hunt as well.
Nike is reportedly laying off its FuelBand team to focus on fitness software, instead.
This past week, conflicting reports about Nike leaked, suggesting either big changes or outright abandonment of its high-profile Fuelband line. For those focused on the intersection of digital ...
Bye, bye Fuelband – Bye, bye Nike? If Nike really is planning to do away with the Fuelband, it could instead focus on providing software and services.
While Nike reportedly considered producing a thinner version of the FuelBand, that project was cancelled. Its software products were not affected by the layoffs.
My InsiderParker told CNBC that Nike was going to focus more on software in its Nike Fuel division, but stopped short of admitting that the company would no longer make the FuelBand. "So you're ...