I'm not sure how much the likes of Dell, Lenovo and HP love Microsoft right now. After all, the Redmond, Washington-based tech giant just slid very prettily into the PC category with its launch of the ...

During her years at CNET News, Ina Fried changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. While acknowledging Microsoft is in a tough spot in ...

So it's come to this. Intel, eager to fight back against the overwhelmingly positive reaction to Apple's (very fast!) M1 chips, has unleashed a set of attack ads featuring Justin Long, the former star ...

Microsoft today shared a new ad on YouTube with the tagline "we're faster than a Mac." In the video, Microsoft says the top-end Windows PCs with Copilot+ branding are up to 58% faster than the ...

Justin Long is no longer the “I’m a Mac” guy. In a series of new ads from Intel, Long is now making fun of his former computer choices, advocating for PCs. The spot kicks off with Long seemingly about ...

A hot potato: Apple's M1 chips have been winning praise from reviewers and consumers alike, and it looks as if Intel is getting a case of the green-eyed monster. Chipzilla, whose own processors were ...

Microsoft's bizarre campaign to turn $300,000,000 into a marketing message took an even stranger turn Thursday with the airing of the company's latest television commercial: "I'm a PC." What began as ...

New public court documents included in the FTC v Microsoft trial exhibit list given an idea of what Xbox plans to do after it acquires Activision. Activision Blizzard King isn't just making its money ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

Microsoft has really fallen in love with advertisements, haven’t they? Ads have invaded all sorts of spaces over the last few years, including the Windows 11 Start menu, the Surface app, and the ...