Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

Unity has partnered with Zynga to become the mobile game publisher’s exclusive rewarded advertising partner. Unity’s ads platform serves more than 25 billion ad requests per month to over one billion ...

MoPub has added new support for rewarded video ads. Starting today, publishers can manage this ad format from Unity Ads, AdColony, Vungle, and Chartboost.

For a long time, many in-game rewarded video ads were simply ads for other games, not encouraging for quality brands. But, rewarded video is maturing fast.

Vungle report identifies key differences in earning potential between rewarded ads placed at different points throughout the user experience.