Wow Bao–the fast-casual Asian street food concept–has launched an immersive experience and limited-time promotional campaign on Roblox, the popular immersive platform with 71.5 million daily ...

Wow Bao links restaurant rewards to Roblox in platform-first integration A Dim Sum Palace experience features a piece of virtual headwear that can only be unlocked by signing up for the brand’s Hot ...

Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...

Fast-casual Asian bao bun concept Wow Bao announced its latest foray into the metaverse: the company launched a virtual dance club and lounge on Roblox on Wednesday morning. This new gamified ...

Wow Bao is connecting real-life restaurant rewards to Roblox through a partnership with Flaunt, part of the fast-casual Asian chain’s bigger bets on the metaverse, according to a news release.