It's Spotlight has extended its personalised screen-led campaign nationwide through Cinépolis, allowing audiences to surprise loved ones across cinema screens in India. Stovekraft has introduced a ...

Going viral isn’t enough. The real test is whether your brand can convert that attention into lasting value before the algorithm shifts.

To compete for ad dollars, the open web must match the ease of buying offered by Google and Meta while capitalising on its strengths in trust and publisher relationships, Taboola CEO Adam Singolda ...

Ai+ is positioning itself as a ‘Made in India’ smartphone brand built around accessibility, transparency and strengthening India's digital ecosystem.

Microdramas are redefining consumer attention, opening new opportunities for brands to earn engagement through entertainment.

As jury president, Acharya explains the rigorous Cannes jury room process and how the panel cut through the AI hype to crown strong ideas that drove real change.

For the WPP CEO, AI is not simply changing agency workflows. It is forcing agencies to redefine the commercial contract itself—from selling hours to sharing responsibility for business growth.

India has given Meta seven days to explain how paid Instagram ads promoting child sexual abuse material were allowed through, intensifying scrutiny of its moderation failures in its largest market.

Loyalty programmes still matter, but the reasons customers stay loyal are changing.

With Hausla 2.0 campaign, Kotak Mahindra Bank talks the courage and conviction needed to pursue the dreams they already have.

As per Public Relations Consultants Association of India (PRCAI)'s SPRINT 2026 report, it accounted for 12.6% of the Asia-Pacific PR market.

MMA Asia Pacific’s CEO explains why AI maturity will not be judged by how many models a company deploys; but by how seamlessly intelligence flows through the business.