November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

Sainsbury’s, Aldi and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as viable competition.

It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

In towns and high streets, out-of-home (OOH) advertising spend is predicted to rise by 8.1%, with cinema up 5.1%. Nearly nine ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...