Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach ...

Google won a $10 million bankruptcy auction to acquire a hefty collection of business data from the now defunct Spirit Airlines, which it plans to use for AI training. The data, which includes ...

YouTube has revealed a new view count update that will see videos accumulate views the instant someone hits play. The Google social media platform announced it would rework how it tracks data for ...

YouTube counts views from the first frame starting Aug. 24, 2026, matching TikTok and Instagram. 'Engaged views' keeps the ...

Your YouTube videos are about to get a lot more views. At least, that's what it'll appear like on the YouTube video view count. On Monday, YouTube announced that it was changing h ...