According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

HP had to refine its ABM strategy to target accounts in a variety of verticals, across a number of product lines. Crafting a more holistic marketing approach based on better sales and marketing ...

Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates. 1 – Use data to power marketing and create ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Too many platforms, not enough content and multiple disciplines required to design and implement every step ...

Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed to meet brands and developers where they are. As ...

Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips. And while vendors, service providers, ...