A week after the Mountain West Conference rebranded with a "Built Bold" campaign, UTEP is updating Paydirt Pete with what it describes as "a bold new look for its iconic mascot." This is the first ...
KTSM 9 News on MSN
UTEP’s Paydirt Pete gets makeover
EL PASO, Texas (KTSM) — The University of Texas at El Paso announced the unveiling of a new look for its iconic mascot, Paydirt Pete. The announcement follows UTEP’s transition into the Mountain West ...
Creative Bloq on MSN
The best (and worst) World Cup mascots can teach us something about character design and branding
From a chili pepper to a pant-less lion.
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