BYU forward AJ Dybantsa was expected to be a one-and-done player for the Cougars on his way to the NBA. The freshman phenom leads the NCAA in scoring at 25.3 ppg as BYU prepares for March Madness. In ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Nike and Beats unveiled the Powerbeats Pro 2 Nike Special Edition with LeBron James fronting the campaign as the earbuds set to drop on Friday.

"It's difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for." ...

New York Knicks stars from the past and present are phoning it in for March Madness. Telecommunications giant AT&T is once again enlisting metropolitan stars to showcase its line of smartphones and ...

The San Antonio Spurs are way ahead of schedule when it comes to competing for a Larry O'Brien trophy. All of that is because of how Victor Wembanyama came into the league and just started ravaging ...

The Los Angeles Lakers are gradually getting their roster to follow in the footsteps of Luka Doncic and others. One of the ...

Phoenix visits the Minnesota Timberwolves after Devin Booker scored 40 points in the Suns' 120-112 loss to the Boston Celtics. Tuesday's meeting will be the third of the season between ...

The Thunder, of course, are in position to again lock up a high seed in the Western Conference. After Tuesday’s win, Oklahoma ...

Tuesday features eight games in the NBA, with several key matchups and a Western Conference clinching scenario to monitor throughout the evening.

The Associated Press 2025-26 All-America men’s basketball team with statistics through conference tournaments: First Team (asterisk)Cameron Boozer, Duke, 6-9, 250, Freshman; Mia ...