BYU forward AJ Dybantsa was expected to be a one-and-done player for the Cougars on his way to the NBA. The freshman phenom leads the NCAA in scoring at 25.3 ppg as BYU prepares for March Madness. In ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

From Wilt Chamberlain to Shai Gilgeous-Alexander, here are the most consistent top scorers in NBA history.

"It's difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for." ...

New York Knicks stars from the past and present are phoning it in for March Madness. Telecommunications giant AT&T is once again enlisting metropolitan stars to showcase its line of smartphones and ...

Dallas Mavericks forward Cooper Flagg (32) shoots over Boston Celtics' Jayson Tatum (0) and Sam Hauser (30) during the first half of an NBA basketball game, Friday, March 6, 2026, in Boston. Charles ...

The San Antonio Spurs are way ahead of schedule when it comes to competing for a Larry O'Brien trophy. All of that is because of how Victor Wembanyama came into the league and just started ravaging ...

Amazon is launching Prime Video Ultra, a $4.99 monthly add-on that removes ads from Prime Video for existing Prime or Prime Video subscribers starting April 10.

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

ANN ARBOR — Warde Manuel, in his sleeveless, maize puffer vest, let the confetti fall on his head and shoulders. The coach Manuel had not just hired but signed to an extension had hung (another) Big ...

The NBA may have a tanking problem, but the league’s TV advertisers are as competitive as ever. In fact, regular-season ad performance is on the upswing. EDO data shows that ads that ran during the ...