"It's difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for." ...

Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible ...

The Washington men’s basketball team won't play in the postseason as it will not play in the College Basketball Crown.

Prediction market platforms like Kalshi and Polymarket rake in millions from sports and current events wagers but pay nothing in state betting taxes.

Peacock is adding AI-powered features to its mobile app, including vertical NBA videos, a personalized Bravo hub guided by Andy Cohen, and a Jeopardy trivia game inside the app.

Will this turn out to be the third time all four No. 1 seeds make the men's Final Four? We've got that and more as we pick ...

Donald Trump has claimed he once stepped in to break up a fight involving Kobe Bryant during the NBA All-Star weekend in the ...

Social media stars are the darlings of advertisers and brand builders. As the dollars grow, talent agencies and support firms for creators proliferate.

Nielsen, the specialist audience measurement, data and marketing intelligence, has released The 2026 Upfront Planning Guide, which takes an in-depth look at ad ...

It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing it to restate for actual upfront planning purposes.

Amazon is increasing the price of its ad-free Prime Video option in the United States and rebranding the tier as Prime Video ...

NBCU Chief Marketing Officer Jenny Storms celebrates the studio’s Legendary February branding push at TheWrap’s Brand Integration Breakfast ...