Kawhi Leonard wins the first NBA All-Star Kobe Bryant MVP Award at the 2020 NBA All-Star Game. Get an all-access pass into the very best from the 2020 State Farm All-Star Saturday night celebrating ...

A night that featured 59 of southeast Idaho’s best high school basketball players, highlight reel-worthy dunks and more than 300 combined points, unsurprisingly, stressed out some of the area’s most ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and Anthony Edwards tie-ins.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.” ...

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s intersection with pop culture in the early 2000s. T ...

The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner.

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

ASB GlassFloor, the Swiss manufacturer behind the controversial glass basketball court installed—and then ultimately removed—during last week’s Big 12 basketball tournament, has since defended itself ...

Bucks star Giannis Antetokounmpo will be reevaluated in one week after tests revealed he has a hyperextended left knee and a ...

CLEVELAND, Ohio — Cavs forward Max Strus cares so much about his craft that he can’t even talk about it. He started to tell ...