The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

The creators of The Elf on the Shelf are celebrating 20 years of the holiday tradition that became a global brand.

Yep. We’re quietly quitting Christmas. A mom friend of mine is heading into summer this year heavily pregnant, with a toddler ...

BuzzBallz has a new flavor available for the holidays themed to the film Elf, as you can get Ballz On The Wallz this season ...

SAN ANTONIO — A local pediatrician is accused of sexually assaulting at least one of his minor patients. San Antonio Police ...

Three men are facing human smuggling charges after deputies received a tip about an 18-wheeler, according to the Bexar County ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from ...

The annual holiday parade enters its 62nd year and will be followed with an afternoon filled with seasonal activities.