Using ESPN's post-spring Top 25 and On3 NIL valuations, here's a look at each team's leading player in NIL ahead of the ...

Bryce Underwood and AJ Dybantsa are ranked as the No. 1 recruits in high school football and basketball, respectively, in the 2025 cycle. Both are on track to sign record-setting NIL packages that ...

Will the settlement create a more balanced playing field? What about Title IX issues? What happens to non-revenue sports?

NIL can occasionally create controversy throughout college sports, but it also has its wonderful moments. Earlier this month, Michigan freshman quarterback Bryce Underwood teamed up with his local ...

Michigan Wolverine quarterback Bryce Underwood created a nationwide stir when he flipped his commitment from LSU to Michigan. The rumors of an NIL deal ranging in the $10-12 million range had fans ...

Underwood, who has a NIL valuation of $3 million (according to On3), was heavily recruited and flipped from LSU to Sherrone Moore's program. After J.J. McCarthy entered the NFL draft in 2024, the ...

Underwood used his NIL (Name, Image and Likeness) deal with Michigan based Feldman Chevrolet to arrange for a new Chevy SUV for Belleville security guard Mychal Darty.

The NIL era of College Football recruiting has become the Wild West, as some elite recruits can now be bought if a program goes all-in. Every recruiting cycle t ...

Michigan Wolverine quarterback Bryce Underwood created a nationwide stir when he flipped his commitment from LSU to Michigan. The rumors of an NIL deal ranging in the $10-12 million range had fans ...

He was also allegedly instrumental in the recruitment of Bryce Underwood. He certainly put a massive spotlight on the process and even pledged over a million dollars towards NIL efforts to land a ...