He wrote on X, “It’s a tongue-in-cheek name, but the project is very real!” Since software companies don’t build physical hardware, he wrote — name-checking Microsoft as an example — he wants to fully automate such a company using AI.

Elon Musk has announced its new AI venture, called the Macrohard. It is designed to compete with Microsoft and change the software industry.

Elon Musk, the world’s wealthiest gooner, has a new software company. And in typical Musk fashion, he’s given it a name that only a teenager stuck in a 54-year-old’s body would truly appreciate.