Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

Inspired by the rich flavors of fall and beloved guest favorites, Cracker Barrel's new fall season menu is available ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

This morning, after a rocky week since officially launching its modern rebrand, Cracker Barrel spoke directly to fans, addressing the dissent amongst customers in a lengthy statement shared on social ...

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo.

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with gentler language amid a rebrand backlash.

If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your ...

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...