Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Charlotte residents react to Cracker Barrel logo controversy as company loses $100 million in value ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

The restaurant chain with three local shops wants to revive sales with a new look and food offerings, but many are upset ...

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All ...