Medical marketers can import Swoop’s audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

Adult beverage brands are working around lower alcohol-consumption rates by highlighting influencer partnerships, no-alcohol options and lower calories.

Melissa Luke, Lauren Plate and Kate Fisher were also named as EVPs to bolster Weber’s North America health leadership.

The honorees will be celebrated at a gala dinner in New York City on November 20.