The brand has formally announced the New Balance 204L, its latest entry into the on-trend slim-soled sneaker category. First seen in an April leak, the 204L will be used in an upcoming three-style ...

New Balance is on a roll with its latest silhouettes but it’s clear the NB204L has all the makings of a star standout. The ...

Grammy-winning musician Rosalía has joined New Balance as an ambassador. She brings her experience as a singer, songwriter, ...

Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

Rosalía becomes New Balance's global ambassador, expanding her previous collaborations with fashion brands. The collaboration ...

Rosalía's choice fits with the positioning that New Balance seeks to project: a brand that challenges the established ...

Rosalía sits down with Harper’s Bazaar to speak on her partnership with New Balance, her relationship to sports and style, ...

Ramping up momentum for its latest campaign, New Balance has unveiled its latest ambassador: Rosalía. Since making her breakthrough with 2018’s ‘El Mal ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and ...

New Balance, for a good few years, has championed those chunkier, heritage styles, but it appears the sneakers brand is now ...

Let’s get real – whenever a high-performance or even streetwear sneaker hits the scene, it’s oftentimes the most eye-offensive sneaker available, thanks to its clashing and excessive use of colours.