UB students have taken their skills to the sky to raise awareness of the power of design through a classic form of advertising: the billboard. More than 400 students in the “American Diversity and ...

RIT student Sarah Johnson has a lot to be thankful for, including her health. And a class offered through Saunders College of Business has allowed Johnson the unique opportunity to “thank” a favorite ...

But it’s nothing a McFlurry can’t fix.

The best billboard ads are made to make a big impact, stopping passersby in their tracks. Whether it's through clever copy, dynamic visuals or guerrilla marketing tactics, these larger-than-life ads ...

Rendering of Sunset3, a proposed billboard design for Sunset Boulevard in West Hollywood. (Courtesy LUNO design studio, Broot Studio, Orange Barrel Media) TWA’s billboard is the first of many new ...

A few decades ago, billboards were an advertising powerhouse. Place your ad by a major highway, and everyone sees it as they go by. In the 21st century, you can reach more people over a wider area ...

Tom Wiscombe’s “chapel” on Sunset Boulevard lets passers-by immerse in a streaming world projected onto LED screens outside — and an architectural storm inside. A detail of the interior design of ...

How big a deal is it that attorney Alexander Shunnarah is opening a public design contest for the billboards that have made him a household name in Alabama? The details: The ...

America is on the move, spending more time in transit and less time in the home. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of ...