Belgian hearing protection company, Loop, has extended its partnership with McLaren F1 racing. Here's the details ...

We take a dive into the murky world of F1 sponsorship, from names you ...

You have the chance to secure an incredible piece of F1 merchandise after an iconic item of Dragon Ball Z memorabilia has ...

Eileen Gu and all the other freestyle skiers wait for their scores by a large Powerade-branded cooler, then glide away without taking a drink. Bottles of the blue sports drink are stacked in hockey ...

Formula 1’s final preseason test ahead of the 2026 season is now over. All 11 teams took to the Bahrain International Circuit in their new cars for three days, bidding to complete as much running as ...

Second 2026 F1 preseason test held at Bahrain International Circuit under new technical regulations. Testing runs February 18-20, 10:00 a.m. to 7:00 p.m. local time, globally televised. Teams use test ...

Ever since the announcement of jersey sponsorships coming to college athletics, there’s been much discussion on what schools will pair up with the sponsor of their choice. On Monday, LSU announced a ...

BATON ROUGE — LSU athletics officially announced its partnership with Woodside Energy Monday morning as its jersey patch sponsor beginning for the 2026-27 season. The two entered into a multi-year ...

The Cadillac F1 team pulled the covers off its understated grayscale livery during the Super Bowl last weekend, and with that reveal, fans were finally given a look at the sponsor logos and names that ...

The chief executive of McLaren Formula 1 team sponsor DP World has resigned following revelations about his alleged ties to Jeffrey Epstein. Sultan Ahmed Bin Sulayem had come under increasing pressure ...