UK Athletics relies on a decade-old, abstract Wildcat silhouette that alienates fans Rival brands and retro marks demonstrate visual strength and drive fan resonance Adopting a classic or refreshed ...

CNBC and its sister networks, including USA, Golf Channel, and E!, are spinning off from their former parent company Comcast NBCUniversal to form a new publicly traded company called Versant. As part ...

The third instalment of Frontier Developments' moreish dinosaur park sim, Jurassic World Evolution 3, is almost here. You'll get to manage your very own park full of dinosaurs in this much-anticipated ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

This choice says a lot about Anderson's intentions. For several years, the luxury industry has gravitated toward simplified logos with straight, sober, linear capital letters. Dior, Burberry, Saint ...

Somewhere in Tallahassee, at the turn of the millennia, a young Byron Donalds stood in the parking lot of his local Cracker Barrel — then his place of employment — and contemplated the man atop the ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too. On Tuesday, the Southern-inspired casual dining chain unveiled a ...

Cracker Barrel has 10 locations in Louisiana New gold-and-brown design marks the fifth logo evolution Logo change part of wider restaurant and retail remodel campaign Shares fell 8% following the logo ...

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the middle of a $700 million identity renovation to include new TV commercials, a ...

U.S. Army Specialist Christopher Riveria displays a tattoo on his shoulder as he passes the time, waiting to leave Kuwait and head home after exiting from Iraq on December 9, 2011. (Joe Raedle/Getty ...