The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Sydney Sweeney has largely stayed quiet in the weeks following her appearance headlining a controversial new American Eagle ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

The U.S. Mint is incorporating laser engraving into its die production process, with a sunburst privy-marked Proof 2025-W ...

And sometimes it's an unexpected catalyst that sends a stock off to the races. One stock that I'm watching closely right now ...

Sydney Sweeney’s American Eagle ad might have affected the results of her indie film Americana. But is that true?

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

President Donald Trump praised the recent American Eagle jeans ad starring Sydney Sweeney, hailing it for not being 'WOKE.' I ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.