Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

Apple is reportedly testing Anthropic's Claude and OpenAI models to replace Siri’s core AI, as executives weigh a shift away from in-house technology.

Apple’s many AI setbacks are now forcing the company to look at Anthropic and OpenAI for help powering its Siri voice assistant technology, according to a Bloomberg report. The company has been building out its own AI technology called Apple Intelligence that it intends to use in Siri,